Bald-Headed Chocolate Man Coming to The Forum Shops This Summer
We were recently alerted on Twitter by jcname that a Max Brenner Chocolate Restaurant would be opening in the old Chinois spot inside The Forum Shops. This is quite cool because the famous chocolate shop (begun in Australia and beloved by celebrities) is only open elsewhere in the U.S. in New York and Philadelphia, with limited locations abroad too. Score another exclusive for Vegas.
The man behind all this is of course, Max Brenner, a self-described "bald man" who has this philosophy on his chocolate:
I don't invent anything in chocolate. It all exists in people’s minds and hearts. I just express it in the most evident way- a way that everyone imagines chocolate and wishes to experience it.
Until now, chocolate was sold in a manner that contradicts its sensual, warm and joyful character... Restrained ambiance. Untouchable. Closed behind a glass barrier. I have "freed" chocolate from its cage.
I let people experience it to the fullest. I allow people to enjoy it to the max. It's so simple. All you have to do is just really love chocolate!!
Calling Jean-Philipe Patisserie and his chocolate waterfall at The Bellagio--you have some competition!
While there's no sign of a Max Brenner chocolate fountain or waterfall, the Max Brenner shop will feature plenty of Hug Mugs, special cups dedicated for drinking hot chocolate. Er, maybe that should be iced chocolate here in Vegas. The shop will also have a "chocolate bar" where guests can sample and buy chocolate.
But this is also a restaurant, so expect some food too. In other Max Brenner locations, they serve up breakfast, brunch and drinks menus. The breakfast and brunch menu is not chock full of chocolate creations like we expected but the First Time Bagel does come filled and pressed with a melt chocolate bar and your choice of peanut butter or hazelnut cream. The menu also features a "Hang-Over" omelette which will certainly be a nice tie-in with The Hangover, the movie, which was filmed at Caesars.
The drinks menus feature several different varieties of hot chocolate, milkshakes, espresso drinks and even smoothies. No word on chocolate martinis though. :(
According to the Max Brenner website, the shop will open in Summer 2010. May we advise that you eat your chocolate inside and not outside in the 110-degree heat?
[Photo: jcname]
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