Visit Las Vegas has tried out a few different ads to woo visitors to Sin City during these rough economic times but what still resonates the best is the "What Happens in Vegas, Stays in Vegas" catchphrase.
And now Las Vegas is bringing it back, although with a twist. The new ad shows folks around America (in mostly Midwestern settings) trying to apply the "What Happens Here, Stays Here" to other places and events. Like, "What Happens in Billups County, Stays in Billups County" (apparently pigs get awarded blue ribbons) or "What Happens at the Caribou Lodge, Stays at The Caribou Lodge" (the Caribou Lodge is like an Elks Lodge.)
There's also a nervous patient at the doctor's before he gets bent over for an "exam" and two chicks trying to find excitement at a bar in Lincoln (probably Lincoln, Nebraska.) Oh and don't forget the sad man on a bench.
The ad then concludes with the simple tagline "What Happens Here, Stays Here"--a gentle reminder to vacationers that there is no place as exciting as Las Vegas for your next vacation. They don't even need to show an actual shot of Vegas in this new commercial because the public at large already knows how crazy Vegas is. So c'mon, give up those staycation plans already! (That's what we imagine the LVCVA would have liked to add.) The new ads will hit your TV sets on Monday.
In other Vegas ad news, when were driving back from Las Vegas to Los Angeles last week we noticed the new Monte Carlo ads in which they phonetically sound out their message. Like "Gore May On Trays" for Gourmet Entrees and "Opp U Lent" for "Opulent." BrandFreak highlighted another one, "Bone App A Teat." (You can figure these out now on your own.)
At first, we hated these new billboards. They just seemed stoopid. But then as we found ourselves saying out loud each new phrase and almost anxiously anticipating the next one, we realized the advertising campaign is probably a huge success. It practically turned us into lab rats. If there was a button to push somewhere, we might have done it.
Meanwhile, Paris keeps on keeping on with the "sexy" route. A few years back they had a print ad campaign with bride and groom figurines atop a wedding cake, except the bride had hitched up her dress and was straddling the groom as he held her up. This year, the new ads (which also appear on the Paris sign in front of the hotel) show a couple in a near lip-lock. Sexy? Yes. Subtle? Not quite. Effective? Heck yes. We nearly rear-ended the person in the car in front of us.
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