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The Cosmopolitan Goes After the 'Wrong' Crowd in New TV Ad

Where: 3708 Las Vegas Boulevard South [map], 89109
October 18, 2010 at 12:35 PM | by | ()

If you watched the season finale of "Mad Men" last night, you may have been shocked by Don's latest life decision but hotel geeks like ourselves were wondering what the heck was going on in that new ad from The Cosmopolitan Las Vegas.

The commercial, the upcoming hotel's first, featured a sexy sophisticated party scene that turned a little strange, featuring elevators overrun with (admittedly cute) white kittens, a bellmen carrying luggage without any pants, a fully-clothed waiter walking into the pool to deliver a drink, a cougar granny slapping some young man's behind, a gluttonous feast, S&M corsets, and even more animals-- bunnies, chicks and deers.

The 60-second spot then ends with this tagline--Just the Right Amount of Wrong.

We've watched this commercial three times and we're still trying to figure out what it means. So far, all we can come up with is that this is definitely not going to be like other Vegas resorts (cough, CityCenter, cough.) The Cosmopolitan is going after an ultra-sexy crowd who want to eat, drink, party and have staffers do whatever guests want them to do. There are no rules, no boundaries and no regrets.

While other Vegas resorts have marketed themselves as urban retreats where the Sin in Sin City didn't even have to be shown, it looks like The Cosmopolitan will be the ultimate sin den. Of course, that's just our take on it now. Anyone with more insightful ad analysis? Drop your Draperisms in comments below!

In other Cosmopolitan news, we got a question from a reader who had heard that the Cosmo was positioning itself as a "gay and lesbian hotel." To that, we have to say, Not True.

All Vegas resorts are going after the gay/lesbian market these days (hello, LGBT pool parties!) and have been doing so for a few years now. Remember, MGM Resorts did an entire Gay weekend when Lady Gaga was in town. And while we haven't seen anything specific yet, we bet/hope the Cosmo will have the same sort of niche marketing. After all, in a town that literally cannot afford to alienate any visitors of any kind.

Personally, what we keep hearing about Cosmo is the restaurants--they are going to be far superior than CityCenter. Also, while CityCenter is more an an urban retreat than a Vegas casino resort, Cosmo will put the Sin in Sin City for sure--on all angles, food, partying, room amenities, etc. What sort of chatter are you all hearing about Cosmo? Tell us the scoop in comments below!

Archived Comments:

I saw it!

Saw it on TV last night in Portland...made me want to stay there!

That Cosmo Ad ...

I thought it looked like a cross between Kubrick's "The Shining" and "Rocky Horror Picture Show"!

it was definitely not what i expected

i thought the ad may have been a little too strange but i do like that the Cosmo is doing things very differently here.