We've watched this commercial three times and we're still trying to figure out what it means. So far, all we can come up with is that this is definitely not going to be like other Vegas resorts (cough, CityCenter, cough.) The Cosmopolitan is going after an ultra-sexy crowd who want to eat, drink, party and have staffers do whatever guests want them to do. There are no rules, no boundaries and no regrets.
While other Vegas resorts have marketed themselves as urban retreats where the Sin in Sin City didn't even have to be shown, it looks like The Cosmopolitan will be the ultimate sin den. Of course, that's just our take on it now. Anyone with more insightful ad analysis? Drop your Draperisms in comments below!
In other Cosmopolitan news, we got a question from a reader who had heard that the Cosmo was positioning itself as a "gay and lesbian hotel." To that, we have to say, Not True.
All Vegas resorts are going after the gay/lesbian market these days (hello, LGBT pool parties!) and have been doing so for a few years now. Remember, MGM Resorts did an entire Gay weekend when Lady Gaga was in town. And while we haven't seen anything specific yet, we bet/hope the Cosmo will have the same sort of niche marketing. After all, in a town that literally cannot afford to alienate any visitors of any kind.
Personally, what we keep hearing about Cosmo is the restaurants--they are going to be far superior than CityCenter. Also, while CityCenter is more an an urban retreat than a Vegas casino resort, Cosmo will put the Sin in Sin City for sure--on all angles, food, partying, room amenities, etc. What sort of chatter are you all hearing about Cosmo? Tell us the scoop in comments below!