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Even Superman Watched the Cosmo Light Up Yesterday

Where: 3700 Las Vegas Blvd South [map], 89109
August 4, 2010 at 1:13 PM | by | Comments (0)

Even Superman wants in on the Cosmo

So as you’ll know if you follow us on Twitter, we spent an hour yesterday afternoon wilting standing in the sun by the Harley Davidson Café. Only a crazy kind of love would cause us to do such a thing, but our love for The Cosmopolitan is growing stronger by the day at the moment.

Yes, the Cosmo switched on its marquee yesterday, four and a half months before it opens on December 15. It was so exciting that people stopped on the Strip, came out of the Harley D to look, and even Superman crossed over Harmon to get a closer peek.

Gallery: The Cosmo Marquee

CEO John Unwin flicked the switch from a room in the hotel, and then nipped over to the marquee itself to climb up through it, out on the top, and wave to the little people below.

That took him half an hour, which should give you an idea of how big the place is.

The marquee is 65ft high and is, apparently, the only marquee to have video on all four sides. So far it’s running pictures of clouds, Cosmo rooms and mock ups on a loop of about two minutes (although on their Flickr page they say it’s 12 – perhaps we missed some subtle differences). Either way, very lovely it looks too.

They also ran Yoko Ono’s Imagine Peace yesterday – we’re not sure whether that will be a permanent thing, or a one off shameless bid to attract the hippie market. Time will tell.

In the mean time, enjoy the pictures. Marquee geeks will find them taken from the other side on their Flickr. Megageeks will enjoy this video (apologies for the Harley music):

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