The De-Hiltonization of LVH

Where: 3000 Paradise Road [map], 89109

December 13, 2011 at 1:59 PM | by 702Becca | Comment (1)

On January 3, 2012, the Las Vegas Hilton will become the Las Vegas Hotel. Hilton is not saying why it's taking its name back and neither is LVH, but a walk through the hotel a few days ago found that when the change comes, it won't be easy.

Not only will one of the world's largest signs need to be changed (or, at the very least, some letters removed and one added), but just about every few steps finds something else that needs to be added to the list. Marketing posters, directional signs, the players club, trash cans, and more.

No more Honors as of January 1.

The only place that seems to be a bit easier to erase the Hilton name is in the gift shop where souvenirs were priced to move. Sparkly keychains were marked down to two bucks. Polos were knocked to $24 from $34. Hats were dropped from $13 to $5. Shot glasses, water bottles and towels were also discounted. Strangely, Hilton-branded chocolate bars, breath mints and spa robes were still full price.

We'll take you inside a room at the Las Vegas Hilton, err, LVH next week.

VegasChatter

Las Vegas Hilton / LVH / Name Changes / New Names / → All Tags