Well, our guestimate was correct. Beginning today, Caesars will reward you socially via the company so aptly named, Social Rewards. We're not exactly sure how the points will work, but you should be able to earn more points, more easily for your Total Rewards account (not tier credits towards your card status) by mentioning Caesars properties on Facebook, Twitter and, of course, checking in on Foursquare.
This will start with Caesars properties in Vegas, but will soon be available for Caesars Entertainment properties nationwide. We sign up for just about anything that will give us free stuff for something we're already doing. We're already signed up for Social Rewards for the other Vegas casinos and will be making sure our account is updated for our Caesars check-ins now, too. If we can get a free lunch at Earl of Sandwich for no extra effort, we'll take it!
Head to Social Rewards to register.