It makes sense that LONGBAR would be filled with fans of the Tigers, Lions, Pistons and Red Wings variety since the "d" in the D stands for Detroit (among other things) in honor of its owner's hometown. Aforementioned owner, Derek Stevens, promised the bar would air all Detroit games during the D's opening earlier in the week. The hotel is also home to the first out-of-state location for Detroit's famous American Coney Island restaurant.
The only question now is whether Spartans and Wolverines will coexist peacefully in one bar. Must be why they made it so long.