With the world's largest full-motion LED screen already across the street at Harmon Corner and 260 feet of Aria's digital display still to come, this quadrant of The Strip will eventually evolve into a mini-Times Square of flashy imagery.
We were very surprised how effortless the second "foot" of this sign scooted up through the Crystals-to-Cosmopolitan walkway. We were sure that would cause trouble. While the pylon will tower over this path, an Aria sign will be directly above your head as you walk under it. Above that, sits 150 feet of vertical digital display.
Again, trying to gauge the size, we wondered how tall is the Cosmopolitan's huge screen you can see in the distance. That's the one they use to show movies and show ads and specially commissioned art. We found out. It's only 65 feet. A quarter of the size. The Aria pylon, so big it can't be ignored, even if we're the only ones who have currently noticed.