Just entering the restaurant was a spectacle with the bright yellow sub jutting out of its exterior, a wall of water splashing down the side of its 'hull' and an entrance that resembled a hatch. Inside, the chain resto was just as entertaining (hey, we were easily amused back then), as remembered by seeing-stars.com:
...the decor resembles something you might find at a Disneyland theme restaurant: a maze of metal catwalks, exposed conduits, pressure gauges, throttles, control panels, sonar screens, and artfully-placed video screens filled with images of fish and blue underwater scenes.
On the menu? What else, but mostly subs. And, of course, every so often the restaurant came to life and, umm, 'dived.' Really, any cheeztastic way execs could remind us that it was all about the submarine experience, they went there. VegasChatter reader girlygirl recalls the kitsch of it all:
I remember being startled more than once when "Dive" came over the loud speaker and water shot out of the sub on the outside of the mall. I never did eat there because they were always so busy, but I heard the food was great. I also remember how hot the summer weather was and how we would go out of our way to walk in front of the Fashion Show Mall as they had those water misters you could walk under. AHHHHH.
Dive tanked (sorry) just a few years after it began, though, in 1999. At that time it had also established a venue in Barcelona. Financial problems were blamed. Back in 1995, the Orlando Sentinel reported that the Vegas locale only earned a third of what was expected for its first year. And, that 40 percent of those profits were made on retail sales. Oh, the things you buy when on vacay.
We know some of you have a photo of yourself in front of Dive. Or, even have one of those Vegas souvenirs stashed away. If that's you, share a pic with us at email@example.com and we'll add it to this post!
11.9 Update: A huge thanks to VegasChatter fan Jeremy who shared the attached photo gallery of a Dive menu from 1998!