In the Chinese culture, four is a very unlucky number. Namely because the Chinese word for four sounds very similar to the word for death. (We've toured hotels in China that don't have a fourth floor for this reason, much like our aversion to the number 13). So, naming the IP The Quad is pretty much a big shout-out to the number four.
Well, this ain't China, you might be saying, this is the good old U.S.A. Sure, but Las Vegas casinos have been bending over backwards to appease Chinese tourists and their hefty bank accounts for quite some time. According to this Las Vegas Sun article from 2011, Chinese leisure tourists who stay a week week have huge budgets to spend, sometimes up to $100,000.
Ok, ok, so the wealthy Chinese are probably dropping their dollars at Caesars and Bellagio across the street and not at the dingy IP/Quad. But, low-rollers are known to be superstitious, too, perhaps even more so since their gambling funds are limited. Will they take their hard-earned money elsewhere just to avoid any bad luck that comes from the number four?
We'll need to wait and see to find out just how lucky or unlucky the new spot might be. But, if we were Caesars, at the first sign of bad luck, we'd turn this into a fitness-oriented hotel and casino where your quads are always getting a good stretch. Har har, we couldn't resist.
Are you superstitious about the number four? Will you stay away from The Quad because of it or will you hit it up for the cheap rooms in January? (Under $30!) Let us know in comments below!
(PHOTOS: Caesars Entertainment)