March Madness is bigger than the Super Bowl when it comes to sportsbooks in Vegas. Last week, we were told it's not uncommon to see people camping out at the sportsbooks at 3 a.m. to ensure they have a seat for the action. We knew the sportsbooks were busy, but that's a little extreme. Games begin at 9 a.m. Pacific time and go throughout the entire day. Keep in mind, too, that it's not just length, it's width. Typically, there are multiple games on at a time for those of us with short attention spans. There is always something happening. The first two days of March Madness may be the best days of sports action in a given year.
Much like the Big Game parties, we can expect to see countless March Madness parties. Already LBS Burger at Red Rock Casino is offering one free draft beer to patrons who present a ‘dead’ (losing) sportsbook ticket during March Madness, from March 13 through April 2. If hanging with the hotties while you watch 15 straight hours of hoops is more your speed, there are already specials being offered at Crazy Horse III.
We'll keep you updated on March Madness viewing events like we did with the Super Bowl, but for our dollar there may not be a more awesome experience than sitting at the sportsbook with college basketball fanatics from all over the country.



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