Total Rewards Strip-side lounges offering sign-up kiosks and alcoholic beverages ('cause nothing makes people stop more on The Strip than a drink stand, in theory at least)...
(ps, @_Lucky45 discovered the lounges will be open for the next few nights. Drinks are free for Diamond and Seven Star members. Everyone else will need to pay up.)
And, of course, more neon orange marquees.
So, what is the new Total Rewards Players Club all about, anyway?
Essentially, you can now earn points and not step one foot in the casino. Members now can gain credits for shopping, dining or just staying at a Caesars Entertainment property. (One for every dollar.) Guests also can earn points through Social Rewards by checking in on Facebook or Foursquare, or interacting with properties via Twitter or YouTube.
Once you're ready to cash in your Reward Credits, you'll also have more ways to do so including redeeming them for Free Play or gifting them to others. The TR card will also grant members "preferred" (aka, lower) pricing at participating Caesars Entertainment restaurants, retail discounts, and pre-sale access to events.
There's also 90,000 prizes being given away over the next 90 days. Vie for yours at www.TotalRewards.com/Escape.
(PHOTOS: @_Lucky45 on Twitter)