Since the Kid Rock Jim Beam cake, Gimme Some Sugar has been working with all the big nightclubs in town like Tao, Lavo, Marquee, Pure, Saville Row, Gallery and Chateau churning out between one and five custom cakes each weekend.
And, just as every celebrity has different demands when hosting a nightclub (everything from appearance fees to the types of drinks being served and the size of their entourage is negotiated), the cakes are custom created for the celebrity.
"We do quite a bit of research on each celebrity and hope we come up with something they love," Prince said of the cake design process. "Other times, though, we get input from the nightclubs or the PR reps. For instance, we made an owl cake for Mark Salling of Glee because he loves birds. That's something we obviously would not know so it's very cool when we get to make cakes personal."
Yet even something as innocent as cake has a dark side. We had heard rumors from our friends working at the hotels in town that the cakes presented in the nightclubs were fake. Prince admitted this is partly true. "Our tiered cakes do contain a portion of real cake, however. The styrofoam tiers allow the cake to be lighter which is an advantage for the girls to carry it through a packed nightclub. If a cake is shaped, though, it is always composed of real cake."
As for how much these cakes cost, Prince said that's up to the nightclub and how much they want to spend on the celebrity. Given that NBA Champion Lebron James is due to host at Tao this weekend and has notoriously dissed a specialty cake before, we hope that Tao has a big cake budget for him.
Meanwhile, if you want your own Gimme Some Sugar cake for a personal occasion when you're in town, you can order those from the storefront starting around $7 per serving. If you want a cake when you're partying in the club, check with the club's special events coordinator. For instance, Marquee includes personalized cakes as part of their Bachelorette party packages. Otherwise, you may just have to celebrate sans paparazzi and adoring fans at the Sugar Factory.
(All Photos courtesy of Tao and Lavo nightclubs)