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Straights Are Welcome In Vegas, FYI

January 21, 2013 at 1:53 PM | by | Comments (12)

Las Vegas is going after the LGBT travel market by poking fun at all you dowdy straights. We're looking at you, tea-length dress loving, Hawaiian shirt wearing, beat up station wagon driving tourists of the world.

A new ad slogan by the city's advertising firm, R&R Partners, proffers this welcome to all M seeking F (or vice versa) travelers in hopes of getting a hells yeah from those happier with M/M or F/F unions:

Everyone's Welcome

Even Straight People

Only Vegas

The tongue-in-cheek tagline will accompany a variety of print ads, three of which are featured on this page.

So far, Internet reaction has been mixed with some acknowledging the funny, others finding it offensive (to both straights and gays), and a few getting stuck on the "bad" photoshopping. Others pointed out that, despite the ads, gay marriage is still illegal in Vegas and we even found one commenter who said they were cancelling their upcoming trip to Vegas because of the campaign.

How do the ads strike you? Let us know in the comments below.

(PHOTOS: BuzzFeed, adsoftheworld.com, R&R Partners)

Comments (12)

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Clever

....and it's a wise move for a city losing revenue on gambling and looking for additional tourism dollars.  This fits that perfectly, and conveys an appropriate sense of fun.

The best they could do?

As the target demographic (though perhaps a little long in the tooth at this point), I'm unmoved. I'm not offended, but it doesn't fondle me in all the right places. If you're going for transgressive, you could do much better than this (I'm fond of the original "just the right amount of wrong" commercial for The Cosmopolitan). If you're going for mainstreaming, you've missed the mark. Overall, a "meh" rating.

LOVE!

I love this campaign and the thoughts of some of the scandalous commerical possibilities are hilarious.  As part of the target demographic, it definitely gets my seel of approval!

I see your point...

While I too enjoyed the "just the right amount of wrong" campaign from Cosmopolitan, it wasn't exactly to target the LGBT communitiy; furthermore, this is the same property, need we remember, that kicked out a transgender woman for using the womens restroom.  Just a thought. :)

Excellent point

But I was not trying to equate the two as LGBTQ ad campaigns, just as trying to access a certain transgressive vibe.

Swing and a miss.

I suppose this was a nice try, but as far as image advertising goes, it's lost on me; even as a mid-30s gay male.  

I don't think it's possible to have a fun and light message about inclusion while using humor and stereotypes to exclude.  I am drawn to tourist experiences that have eliminated the Us (gays) vs. Them (heterosexuals) atmosphere.  

Okay, Okay.

I am aware that most gay men have way more style than I do.

Can't Say That I Get It

Is this running in gay lifestyle magazines? (I'm not calling being gay a lifestyle choice. I'm referring to a genre of magazine, like Southern Living is a lifestyle magazine).

Would you really want to remind hip, attractive gays that they have to mingle with middle-aged, boring straights? Or remind the straights (especially those who still may not be receptive of gays) that they will be mingling with gays?

I like BrianG's thought: How about highlighting all the great activities that are interesting to people regardless of sexual orientation! While continuing to LGBT visitors know that they are welcomed, not disdained.

I wonder how many zillions the LVCVA wasted in research and development of this one...

What I'm looking for

As a gay man I'm looking for pretty much what any man in Vegas is looking for: a decent steak, a room that doesn't make my skin crawl (ok, with pretty bedsheets), good odds and free flowing booze.

Where it gets complicated is that I also want to be comfortable canoodling with my honey and I want to ogle pretty young things I wish were my honey. And I want to do it on the Strip. Because of the history of gays in America, we tend to be most comfortable canoodling and ogling in places that are ours predominately. It's nice that Vegas resorts talk the talk, but we're just not always comfortable being ourselves in the straight world, no matter how welcoming a venue tries to be. Perhaps this is something that the current generation coming up will feel differently about.

So I disagree that the Us vs Them dynamic is entirely passe. I want Our spaces. I understand why big resorts on the Strip don't carve those kinds of spaces out of for us, but I wish we could bring the dollars to bear that would make it worth their while.

Tongue and Cheek

I see how this is very tongue and cheek...especially as a gay man...but heterosexuals will probably see this as offensive and honestly...I would take this to mean that Vegas is exclusive a gay destination like P-Town or something.  I think if Nevada legalized gay marriage they would have such a cash cow it's not funny.

I Get It!

As a straight dude, I can see the ironic humor - especially with the "Middle America" people and vehicle stereotypes. I can't pretend to speak for the LGBT community although I know that many Strip hotels either offer regular special events or make a concerted effort to market to the gay community. The Strip does need to get on the ball before Krave Massive steals the (at least male-oriented) thunder. And I agree that NV would make "zillions" if same-sex marriage were passed.

 

The Paris

I am (straight male) and my gambling buddy is also but we share a room and one stay at the Paris I had fun hugging him as we walked in the Paris for a 4 days stay (compted).

Seems the Paris is the center for gay life and very frankly I have always enjoyed talking and being around gay folks.

I think Vegas is smart to appeal to the gay folks not sure I want to piss off the soccer moms and their hubbies.

I think their is a good web site called "Gay Vegas" for those interested.

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