Launched today "for travelers who seek local discovery and authentic experiences," the collection will feature four to five star resorts. Initially, SLS Las Vegas will be joined by The Sam Houston Hotel in Houston, Hotel Alex Johnson in Rapid City, SD, The Franklin Hotel in Chapel, NC, and "a soon to be named hotel development in downtown Portland." Said SLS' Sam Nazarian:
“Today’s announcement marks the beginning of an important relationship between SBE and Hilton Worldwide and an opportunity for me to work alongside a mentor and good friend in Chris Nassetta. Our mission to redefine excellence in hospitality to our guests at SLS Las Vegas aligns perfectly with the Hilton Worldwide vision for Curio. We have a proven record of creating brands that provide memorable guest experiences, whether in the hospitality, dining, nightlife or real estate sectors. Partnering with Hilton and Curio allows us to maintain the SLS brand identity while offering the benefits of Hilton Worldwide’s commercial engines and the strength of the Hilton HHonors loyalty program.”
As a member of Curio, SLS guests will be able to enjoy the benefits of Hilton's loyalty program, HHonors.
SLS, a renamed and completely renovated Sahara hotel, makes its Strip debut on Labor Day weekend.
(PHOTO: Greg Clarke)