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Prepare For a Sugar Coma: Max Brenner Opens Tomorrow

Where: 3570 Las Vegas Blvd South [map], 89109
August 4, 2010 at 5:29 PM | by juliab | 2 Comments

Max Brenner and his beans

Yet another reason to love tomorrow (as well as free knickers and English eyecandy): it’s the opening of Max Brenner’s new flagship store in the Forum Shops. At 10am, Mayor Goodman will come along to declare the store/restaurant/chocolate temple officially open (and most likely declare it Max Brenner day or something), and after that, you’re free to fill yourselves with sugar and cocoa beans to your heart’s content.

The menu is huge (see it here) but luckily (for us, mostly), on Monday we were given a sneak preview of what’s on offer by the bald man himself. We only sampled the sweet stuff (there’s a whole savory menu too, and they also said they have ambitions on the title of the finest brunch in Vegas) but we sampled a lot of it.

Our verdict? In short, we’d say if you already think you’ll like it, you’ll love it. And if, like us, you’re as yet unsold and worry that it could be tacky and nasty, you’ll be far off the mark, and hugely pleasantly surprised. This is no irritating, famewhore-endorsing, faux penis lollipop-licking Sugar Factory. This is a classy joint.

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Max Brenner Chocolate at The Forum Shops Will Open on August 5

Where: 3570 Las Vegas Boulevard [map], 89109
June 22, 2010 at 11:39 AM | by juliana | 0 Comments

Max Brenner signage, snapped last week

Hurrah! We finally have an opening date for the Max Brenner, Chocolate by the Bald Man restaurant will open on August 5 inside the Forum Shops at Caesars Palace.

The restaurant, the first devoted entirely to chocolate, will have 9,400-sq.ft. of chocolate space as well as 200+ seats in the restaurant, a full bar with additional seating and a private room for special events. And don't forget, there will be oversized white vats of chocolate flowing into pipes running throughout the spaceand counters and shelves overflowing with huge chocolate bricks, pralines, candies and cocoa beans.

The restaurant will be located across from the former FAO Schwarz where a huge new H&M Store will open later in the fall. Hmm...we advise going to Max Brenner after you've done your clothes shopping.

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What are Le Changes Going On at Paris Las Vegas?

June 21, 2010 at 4:35 PM | by juliana | 2 Comments

The other night we drove by Paris Las Vegas and some saw pretty massive ground-level construction going on. In fact, the work was funneling the foot traffic onto small sliver of Las Vegas Boulevard in front of the casino hotel.

We had no idea what this could construction could be and we hoped it was something grand like a new restaurant or a nightclub (Paris is in need of one of those) but then we found out it was just another Sugar Factory.

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Max Brenner's Chocolate Playground Still On Track To Open This Summer

Where: 3570 Las Vegas Boulevard [map], 89109
April 6, 2010 at 7:52 PM | by juliana | 1 Comment

Normally, we'd think someone was crazy for opening a chocolate shop in the middle of the desert in the summer but this is Las Vegas so Max Brenner has nothing to worry about. Except for maybe some competition from the other sweet shops that have popped up on The Strip.

Yet that's not to say his shop won't be impressive. The Max Brenner Chocolate restaurant is still set for a vague "Summer" opening inside The Forum Shops at Caesars Palace. The restaurant will be the largest Max Brenner location yet with about 9,400-square-feet. There will be oversized white vats of chocolate flowing into pipes running throughout the space and counters and shelves overflowing with huge chocolate bricks, pralines, candies and cocoa beans.

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Sugar Factory to Open on Friday, The Situation to Arrive on Sunday

February 9, 2010 at 4:54 PM | by juliana | 1 Comment

We recently got a peek into the upcoming Sugar Factory that will be opening in the Miracle Mile Shops at Planet Hollywood when a construction worker was leaving the spot on Sunday. And while it wasn't totally empty, it definitely wasn't stocked with all the goodies that Sugar Factory is known for, namely its Couture Pops, lollipops with rhinestone stems.

Yet word from Sugar Factory is that the candy shop will indeed open this Friday night with a grand opening celebration on Sunday afternoon, attended by none other than the "Jersey Shore's" very own Situation aka Mike Sorrentino.

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Massive Sugar Factory Shop Coming to Planet Hollywood

Where: 3655 Las Vegas Blvd S [map], 89109
January 18, 2010 at 6:45 PM | by juliana | 0 Comments

UPDATE: Actually, there IS another Sugar Factory coming to Vegas inside Paris Las Vegas. That 15,000sq.ft. candy shop will open in the Fall.

In this item about feuding candy shop owners from the New York Post, we learned that a massive Sugar Factory is set to hit Paris Las Vegas later this year. Except the store location is a bit off.

It will in fact open in the Miracle Mile shops of Planet Hollywood and soon too. The Sugar Factory website says February 2010.

There's already a Sugar Factory inside The Mirage and it's not even a year old. But apparently, there's just not enough candy to satiate the Strip. And this new outpost is going to be huge--about 15,000-sq. ft. Apparently, it's made Dylan Lauren of Dylan's Candy bar so green with envy that she's considering opening up her own space in CityCenter.

With the popularity of candy shops and cupcakes stores on the Strip these days, are dentist offices going to be the next hot thing?

[Photo: Sugar Factory/Facebook]

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Bald-Headed Chocolate Man Coming to The Forum Shops This Summer

December 23, 2009 at 12:30 PM | by juliana | 0 Comments

We were recently alerted on Twitter by jcname that a Max Brenner Chocolate Restaurant would be opening in the old Chinois spot inside The Forum Shops. This is quite cool because the famous chocolate shop (begun in Australia and beloved by celebrities) is only open elsewhere in the U.S. in New York and Philadelphia, with limited locations abroad too. Score another exclusive for Vegas.

The man behind all this is of course, Max Brenner, a self-described "bald man" who has this philosophy on his chocolate:

I don't invent anything in chocolate. It all exists in people’s minds and hearts. I just express it in the most evident way- a way that everyone imagines chocolate and wishes to experience it.

Until now, chocolate was sold in a manner that contradicts its sensual, warm and joyful character... Restrained ambiance. Untouchable. Closed behind a glass barrier. I have "freed" chocolate from its cage.

I let people experience it to the fullest. I allow people to enjoy it to the max. It's so simple. All you have to do is just really love chocolate!!

Calling Jean-Philipe Patisserie and his chocolate waterfall at The Bellagio--you have some competition!

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$750 Can Get You a Weekend Stay at The Palazzo or 1 Cupcake

December 18, 2009 at 2:29 PM | by juliana | 0 Comments

You've just won it big at the tables inside The Palazzo so what are you going to spend your winnings on? If you've got a serious sweet tooth and no understanding of saving your money for a rainy day, then consider the $750 cupcake inside the casino's Sweet Surrender sweets shop near the guest elevators.

Decadence D’Or is made of the exotic Palmira Single Estate Chocolate which is derived from the rare Porcelana Criollo bean and cultivated in Venezuela. The cupcake is also made with Tahitian Gold Vanilla Caviar, a fruit that ripens for nine months and can only be pulled out of its shell by tedious extraction. It's also the world’s most labor-intensive agricultural crop. Already, we're in a sugar coma. But there's still more to this cupcake:

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The Newest Celeb Hot Spot for a Sugar High: The Sugar Factory

Where: 3400 Las Vegas Blvd S [map], 89109
September 28, 2009 at 2:03 PM | by juliana | 0 Comments

Looks like M&M World might be losing its grip on the candy racket in Vegas. While in town for her final US tour dates, pop tart Britney Spears hit up the Sugar Factory candy store at The Mirage with her two sons and agent/boyfriend. And when Jon Gosselin came into town last month, he picked up some sweet treats for his brood as did former 90210-er and dad of two, Jason Priestly.

But we think Britney may have done a bit more damage than these fellas. According to TMZ, Brit spent $3,000 at the Sugar Factory buying goodies for her kids, herself and her dancers who received the store's signature $25 couture lollipops.

$3,000 on candy? We better bite into a piece of gold for that much.

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M&Ms World Will Take Care of Your Chocolate Fix

Where: 3785 Las Vegas Boulevard South [map], 89109
May 5, 2009 at 1:31 PM | by Erika Pope | 0 Comments

One of the most colorful attractions in Las Vegas certainly has to be M&Ms World, a four-story shrine to the popular candy-coated chocolates.

Here you will find M&Ms-themed attractions like a 3-D film, a replica of Las Vegas NASCAR driver Kyle Busch’s M&Ms branded car and a time line charting the evolution of M&Ms’ advertising over the years.

Don’t mistake this for a real museum or anything, though. It’s a merchandising extravaganza for the M&Ms/Mars folks. Here, you’ll find more M&Ms merchandise than you would have ever thought possible (or necessary), from squishy M&M-shaped pillows to – no kidding – crystal-encrusted tie clips, plus every kind of garment, candy dispenser and tchotchke in between.

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