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The name is LVH now, but the hotel itself is having a tough time completely shedding the Hilton brand.
We stopped back into the property about three weeks ago and found either a lack of identity at all, or lingering remnants of the Las Vegas Hilton that once was -- even despite attempts to remove it. Whether it was the still visible imprints of the now gone, red H's that once bracketed the hotel tower to the sad sight of a cloth-draped Hilton:
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Las Vegas must feel like it's showing its age a bit because everywhere we seem to go, we're reminded that resorts aren't so much old as they are vintage. Original. Iconic, even.
The LVH (that's Las Vegas Hotel, formerly Las Vegas Hilton, sad face) has adopted the new motto, "A Las Vegas Icon. Same Fame. New Name." It's now, 43 years old. Sorry, LVH. You're still doing pretty good, though.
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Say the name (either, the new or the old) and you'll likely get a lip curl. Or, a joke. Mention that you've stayed there and get disbelief. Or, asked if it's really dirty. Yes, the Las Vegas Hilton already had a tough road to hoe. And, that was before the Hilton took back its name.
Honestly, this particular VegasChatter hadn't been there in years. Since seeing Starlight Express. There. We said it. There was just no reason for us to go, really. (And no, in hindsight, we needn't have seen that particular show, either.) But, earlier this month, we ventured inside to see what we'd find as the LVH prepares to become the, err, LVH.
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A hundred, maybe two, to get into the club. A thousand, or two (if you're lucky), to get a table in said club. Then there's the drinks. And, let us not forget about our special
Ed Hardy club gear just for Vegas. Oh, and there's the room, too. Which if you don't have by now, well, how comfy is your car?
Celebrating New Year's Eve can get extremely pricey, but you can do it on the cheap, too. If you don't mind being a bit off-Strip, there's still lots of fun and booze to be had even if it is on a budget.
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With the upcoming name changes for the
Las Vegas Hilton LVH and Fitzgerald's, we have been very busy playing around on the US trademark website. Along the way, we discovered these websites are a great source of current and past trademarks for Vegas properties. We even uncovered a new Total Rewards logo... maybe. Additionally, we have found a few fun and different logos that we have never seen before, and we think a few are pretty interesting.
On January 3, 2012, the Las Vegas Hilton will become the Las Vegas Hotel. Hilton is not saying why it's taking its name back and neither is LVH, but a walk through the hotel a few days ago found that when the change comes, it won't be easy.
Not only will one of the world's largest signs need to be changed (or, at the very least, some letters removed and one added), but just about every few steps finds something else that needs to be added to the list. Marketing posters, directional signs, the players club, trash cans, and more.
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Oh, snap. We may not like the new name, but we love that
Las Vegas Hilton LVH has already turned on a brand new website. We were checking out Willow Smith's new video on Facebook when we noticed a new post from LVH in our newsfeed (See? It really is good for something!) touting the debut of thelvh.com:
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We have reminded you not to forget Casino Royale and we gave you a quick rundown of some great ways to do Vegas on a budget at Bill’s Gamblin Hall and Saloon. As we continue to highlight budget friendly options, we now focus on the (currently named) Las Vegas Hilton.
The Las Vegas Hilton opened as The International in 1969 and was renamed the Hilton in 1971. The Las Vegas Hilton hasn’t actually been owned by the Hilton corporation since 1998, and earlier this year Hilton ended their licensing agreement with the property. Earlier this week, we disclosed that the new name and logo would be the LVH Las Vegas Hotel and Casino. With that being said, we thought we would highlight a few things you can do at this off-Strip property.
First it was The International. Then, the Las Vegas Hilton. Now, one of the city's oldest hotels is officially touting itself as the LVH after being informed that the Hilton brand was taking its name back.
The Hilton name is expected to officially disappear on January 3, although, VegasChatter fan @Mstrstock says it's already starting to be removed from around the property.
The LVH laid claim to its new name in the Los Angeles Times a few days ago. We hit the Internets to see what else we could find and, to our horror, think we may have stumbled upon the new
low budget logo:
The anticipation of Oscar Goodman's downtown return next month already has us salivating and book rumors have us ready to jump off the page. So news of a reality TV show starring the former mayor makes us the happiest site in Vegas.
No matter that we don't quite know what the good man will exactly be doing in the show, but here's what we do know. Not content to rest his acting chops after a recent CSI: Las Vegas cameo, the Big O is filming a pilot for a new Las Vegas-based courtroom show inside the Elvis Presley Showroom at the hotel-casino still named -- for now -- Las Vegas Hilton.
We're still waiting to hear if the Las Vegas Hilton will really change its name to LVH once Hilton takes back its brand January 1. But, VegasChatter fan @Mstrstock -- who just so happens to be a Hilton employee -- is hearing some interesting things on the property's life span:
Is the Las Vegas Hilton's identity crisis over? The Hilton brand is taking back it's name as of January first and now it seems that the financially troubled hotel is trying to cling to the only thing it has left -- its initials.
Our Denver Gambler discovered that a trademark has been filed for the LVH Las Vegas Hotel & Casino. It won't win any awards for creativity, but it does make sense for the hotel to keep as much of its original brand identity as possible. Although, come to think of it, we're not sure if that's such a good thing.
(Photo: c.a. mueller on Flickr)