Tag: Players ClubsView All Tags
Weíre not entirely sure what exactly happened at Caesars Entertainmentís bankruptcy hearings but Total Rewards must have been a large part of the discussion. Since Caesars filed for bankruptcy earlier this year, their Total Rewards marketing has gone into overdrive. It makes sense since the database of customers is huge and there's minimal actual cost for these promotions.
You may remember that Total Rewards offered a 50% bonus on the first 50,000 Tier Credits you earned through March 31. This could equate to as many as 25,000 extra Tier Credits. It would take some money but if you planned on spending it anyway, the bonus was a nice boost.
Last week you may have heard that Tropicana will be sold to M Resortís operators Penn National Gaming for $360 million dollars. Once Penn National takes over operation of the Trop they will integrate the property with the rest of their properties around the country.
Visitors to the hotel will never actually see some of the changeover happening, as it's mostly on the back-end and for booking purposes. But the changeover that we will see is with the Tropicana's players club.
The current Trop Plus players club will be shut down in exchange for Penn Nationalís chain-wide Marquee Rewards players club. This is great for players who will be able to earn rewards as far east as Maine that can be used on the Vegas Strip. It should also mean a closer connection between M Resort and Tropicana. Currently, Marquee comps are not earned at M Resort and M Resort Points cannot be redeemed at other Marquee Rewards locations.
Vegas For Beginners / Gambling / Gaming / Comps / Players Clubs / South Point / Tips / Survival Strategies / → All Tags
Some of you are veterans to this type of information, but we come across several people often that are not quite sure exactly how a players club card works in the table games pit. As you likely know, when you insert your players card into a slot machine or video poker machine, every dollar you spend will earn you points for your play. You can use these points for comps on rooms, meals, drinks, and at some casinos, cash back or freeplay. Now, with that being said, let's talk about how it works in the pit.
Vegas Opinions / Caesars Entertainment / Total Rewards / Players Clubs / Comps / Gambling / Gaming / Vegas Observations / → All Tags
Caesars Entertainment, still navigating its way through a bankruptcy years in the making, is gambling with one of the most valuable assets in the casino industry. You probably know that we donít mean the year old, $550 million dollar Ferris wheel. You might have guessed weíre talking about one of the mega resorts that line The Strip, but thatís not it. Itís the Total Rewards loyalty program, valued at more than a billion dollars, that is where all the action is.
Unless youíre loyal to one casino chain in Las Vegas and just that chain, you probably have players club cards from a multitude of companies. If you bounce around, that adds up to a lot players club cards.
Before moving to Las Vegas, I would pack players club cards for just about every casino on the Strip and in downtown. There were so many, I had a separate players club wallet insert. Now that I live here, I still have to carry way too many to make sure I get points whenever Iím out. My sweet leather Burberry wallet has been stretched so much that I have to carry a certain amount of cards so everything stays in place. Bleh.
Itís Cosmopolitan's turn to update its players club, Identity. Two years ago, we lauded Cosmopolitan for offering transparency for table game play. Something no other players club would put in writing. This year, they removed that transparency... and all rewards for table games.
ď*Identity Points are not earned on table games, sports book and electronic craps machines.Ē
If youíre a point counter when you gamble, it's good to know in advance that you will not receive any Identity points for your money spent playing blackjack or any other table games at Cosmo like you would at other casinos. Hereís how earning points are doled out now and how they've changed:
Downtown / Golden Nugget / 24K / 24 Karat / Players Clubs / Downtown Vegas / → All Tags
The 24K Club used to be one single tier for everyone, but now has four tiers. Tiers start with 24 Karat and move†up to Premier, Chairman and the top level of Elite which is earned once you reach 100,000 tier points. You can only earn points when gambling like most locals casinos. The†benefits are also similar to other casino players clubs aimed at locals. (You can see the full list, here).
Once approved for the credit card, cardholders can typically enjoy†perks such as:
○Automatic upgrade to Total Rewards Platinum tier status
○5X Rewards Credits for every $1 spent at Total Rewards destinations including hotel stays, gaming, dining, concert tickets and more
○2X earning on air travel, restaurants and gas
○Six-month free trial of CLEAR, which expedites security for approved travelers at Las Vegas and nine other CLEAR-enabled airports
Players Clubs / Hard Rock / Backstage Pass / Gambling / Poker / Slots / Off Strip / → All Tags
Itís been almost two years since the Hard Rock made any changes to its Backstage Pass players club so itís time to shake things up. Theyíre kind enough to give a little warning so you can prepare for the changes and even jump a tier or two if you want.
Effective March 31, the invite-only Nirvana tier of Backstage Pass will be replaced with a tier called Multi-Platinum Access. The only way to receive an invitation to this level is to achieve a tier score of 300,000 in a calendar year.†The General Admission, Entourage and Platinum Access tiers remain the same. New tier benefits will be announced later this year.
This is going to be a transformative year for Caesars Entertainment,†for better or worse. The company has already filed for bankruptcy and CEO Gary Loveman has announced plans to step down. New leadership will definitely have new ideas on how to turn things around, but some changes are already occurring.
Much of the bankruptcy reorganization will take place in the background. We'll never see much of the financial restructuring and that's okay. The things that will affect Caesars customers will be inside of their properties. The first two bits of news about the new Caesars Entertainment center around Total Rewards, their massive players club and marketing list.
Downtown Vegas can be a difficult place to operate†a casino. Many properties want to keep the vintage feeling, but they donít want to fall too far behind when it comes to technology. Walking through the casino at†El Cortez, you can feel and see that push and pull.
El Cortez recently added four touch-screen kiosks for Club Cortez players club members. These kiosks stand out like rocket ships on the old-timey casino floor. There's no question, however, regarding their usefulness. We all welcome advancements like this no matter how strange they may look. Club Cortez members can use the machines to find promotional offers and play a few games. El Cortez is currently offering four promotions at the new kiosks:
VIP Vegas / Eating / Dining / Restaurants / Shake Shack / New York-New York / M Life / Players Clubs / → All Tags
Shake Shack is an interesting test of new casino design. The quick-serve burger joint is located in the space at New York-New York that was formerly inhabited by Sporting House and, before that, ESPN Zone. However, you canít access Shake Shack from inside the New York-New York casino like you could before. In time, Shake Shack will be more a part of MGM Resorts' coming "Park" complex†then it will the casino it's attached to.
With that being said, this location of the small burger chain is embedded into MGM Resorts through the M Life program. The top two tiers of M Life, Platinum and Noir, will find their own line. That line was empty on my recent visit to Shake Shack while the "regular people" line has been out the door at times. The M Life line at Shake Shack will probably†be empty most days.