Tag: Players ClubsView All Tags
Vegas Opinions / Caesars Entertainment / Total Rewards / Players Clubs / Comps / Gambling / Gaming / Vegas Observations / → All Tags
Caesars Entertainment, still navigating its way through a bankruptcy years in the making, is gambling with one of the most valuable assets in the casino industry. You probably know that we donít mean the year old, $550 million dollar Ferris wheel. You might have guessed weíre talking about one of the mega resorts that line The Strip, but thatís not it. Itís the Total Rewards loyalty program, valued at more than a billion dollars, that is where all the action is.
Unless youíre loyal to one casino chain in Las Vegas and just that chain, you probably have players club cards from a multitude of companies. If you bounce around, that adds up to a lot players club cards.
Before moving to Las Vegas, I would pack players club cards for just about every casino on the Strip and in downtown. There were so many, I had a separate players club wallet insert. Now that I live here, I still have to carry way too many to make sure I get points whenever Iím out. My sweet leather Burberry wallet has been stretched so much that I have to carry a certain amount of cards so everything stays in place. Bleh.
Itís Cosmopolitan's turn to update its players club, Identity. Two years ago, we lauded Cosmopolitan for offering transparency for table game play. Something no other players club would put in writing. This year, they removed that transparency... and all rewards for table games.
ď*Identity Points are not earned on table games, sports book and electronic craps machines.Ē
If youíre a point counter when you gamble, it's good to know in advance that you will not receive any Identity points for your money spent playing blackjack or any other table games at Cosmo like you would at other casinos. Hereís how earning points are doled out now and how they've changed:
Downtown / Golden Nugget / 24K / 24 Karat / Players Clubs / Downtown Vegas / → All Tags
The 24K Club used to be one single tier for everyone, but now has four tiers. Tiers start with 24 Karat and move†up to Premier, Chairman and the top level of Elite which is earned once you reach 100,000 tier points. You can only earn points when gambling like most locals casinos. The†benefits are also similar to other casino players clubs aimed at locals. (You can see the full list, here).
Once approved for the credit card, cardholders can typically enjoy†perks such as:
○Automatic upgrade to Total Rewards Platinum tier status
○5X Rewards Credits for every $1 spent at Total Rewards destinations including hotel stays, gaming, dining, concert tickets and more
○2X earning on air travel, restaurants and gas
○Six-month free trial of CLEAR, which expedites security for approved travelers at Las Vegas and nine other CLEAR-enabled airports
Players Clubs / Hard Rock / Backstage Pass / Gambling / Poker / Slots / Off Strip / → All Tags
Itís been almost two years since the Hard Rock made any changes to its Backstage Pass players club so itís time to shake things up. Theyíre kind enough to give a little warning so you can prepare for the changes and even jump a tier or two if you want.
Effective March 31, the invite-only Nirvana tier of Backstage Pass will be replaced with a tier called Multi-Platinum Access. The only way to receive an invitation to this level is to achieve a tier score of 300,000 in a calendar year.†The General Admission, Entourage and Platinum Access tiers remain the same. New tier benefits will be announced later this year.
This is going to be a transformative year for Caesars Entertainment,†for better or worse. The company has already filed for bankruptcy and CEO Gary Loveman has announced plans to step down. New leadership will definitely have new ideas on how to turn things around, but some changes are already occurring.
Much of the bankruptcy reorganization will take place in the background. We'll never see much of the financial restructuring and that's okay. The things that will affect Caesars customers will be inside of their properties. The first two bits of news about the new Caesars Entertainment center around Total Rewards, their massive players club and marketing list.
Downtown Vegas can be a difficult place to operate†a casino. Many properties want to keep the vintage feeling, but they donít want to fall too far behind when it comes to technology. Walking through the casino at†El Cortez, you can feel and see that push and pull.
El Cortez recently added four touch-screen kiosks for Club Cortez players club members. These kiosks stand out like rocket ships on the old-timey casino floor. There's no question, however, regarding their usefulness. We all welcome advancements like this no matter how strange they may look. Club Cortez members can use the machines to find promotional offers and play a few games. El Cortez is currently offering four promotions at the new kiosks:
VIP Vegas / Eating / Dining / Restaurants / Shake Shack / New York-New York / M Life / Players Clubs / → All Tags
Shake Shack is an interesting test of new casino design. The quick-serve burger joint is located in the space at New York-New York that was formerly inhabited by Sporting House and, before that, ESPN Zone. However, you canít access Shake Shack from inside the New York-New York casino like you could before. In time, Shake Shack will be more a part of MGM Resorts' coming "Park" complex†then it will the casino it's attached to.
With that being said, this location of the small burger chain is embedded into MGM Resorts through the M Life program. The top two tiers of M Life, Platinum and Noir, will find their own line. That line was empty on my recent visit to Shake Shack while the "regular people" line has been out the door at times. The M Life line at Shake Shack will probably†be empty most days.
Golden Gate wants you to know it really dishes out the rewards through its Club 1906 players club. If you didn't realize it, all slot machine players earn 1 players club point for every $1 played. Additionally, they earn $1 of free play for every 100 points earned.
This is the most free play youíll earn from a casino anywhere in Vegas. The second highest return on free play is .67% of what Golden Gate now offers. That makes its free play rewards 33% better than any other players club.
Vegas For Beginners / Players Clubs / Gaming / Vegas Observations / Tips / Safety / Survival Strategies / → All Tags
Players cards are more popular than ever, and for good reason. If youíre gambling, using a card is a must if you want comps or room offers. Even for non-gamblers, carrying a card makes sense. Most casinos now offer comps based on dining and entertainment purchases. Many restaurants, especially those in properties owned by Caesars, even discount their menus for cardholders. And, some resorts go so far as to combine room keys and players cards into one. As cards continue to do more and become increasingly valuable, itís important to consider whatís at risk when one is lost or, even worse, stolen.
Slots seem to be the biggest culprits when it comes to misplaced cards. Despite the bright lights that surround card readers, itís easy to walk away after cashing a big win without remembering to pull your card. Slot attendants are tasked with removing and discarding cards that are left behind, but thereís no guarantee that someone else wonít get to it first.
Off Strip / Cannery / Eastside Cannery / Players Clubs / Promotions / Gaming / Gambling / → All Tags
Cannery and Eastside Cannery are both†offering up to a $500 refund on gaming losses for new members of their players club, the C.A.N. Club. This isnít a new promotional concept, but it is a hefty incentive to visit one of the†casinos, join the club and do a little gambling. In recent years, weíve seen the Cosmopolitan†and Tropicana†offer similar promotions with much smaller rebates. The $500 loss rebate at†Cannery†or†Eastside Cannery†is a whole 'nother level of financial incentive.