Tag: Players ClubsView All Tags
We’ve featured a lot of stories about MyVegas, some good and some bad. Even though the games are a great way to kill some time and rack of comps and rewards, there always seems to be a number of issues associated with it.
We recently got an email from Wayne, all the way from the UK, about his recent problems with MyVegas.
This is what he said: (Pardon his accent. We've also edited his rant to make it easier to understand.)
When SLS Las Vegas opened last year, its players club, The Code, got off to a choppy start (which was par for the course for most things at SLS.) But unlike other operations at SLS, The Code has kept plugging along.
And now today, it's rolled out a new version of itself.
The first new thing you’ll notice is that there are different tiers for different levels of players. If you remember, the original version of The Code was a tier-less players club. Here are the new tiers:
If you’ve ever used a player’s card while gambling in a Vegas casino, chances are you have received an invitation to return and gamble again. Offers for free or discounted hotel rooms, complimentary meals, show tickets, and gaming credit will accompany such invitations, based on your level of play.
While high rollers see the most generous offers, gamblers with more modest budgets are the most likely to benefit from comp offers. A couple free nights and a meal or two on the house are often enough to spur an otherwise unplanned Vegas getaway. True low rollers have historically been ignored when it comes to casino marketing offers, and that might be for the best.
We’re not entirely sure what exactly happened at Caesars Entertainment’s bankruptcy hearings but Total Rewards must have been a large part of the discussion. Since Caesars filed for bankruptcy earlier this year, their Total Rewards marketing has gone into overdrive. It makes sense since the database of customers is huge and there's minimal actual cost for these promotions.
You may remember that Total Rewards offered a 50% bonus on the first 50,000 Tier Credits you earned through March 31. This could equate to as many as 25,000 extra Tier Credits. It would take some money but if you planned on spending it anyway, the bonus was a nice boost.
Last week you may have heard that Tropicana will be sold to M Resort’s operators Penn National Gaming for $360 million dollars. Once Penn National takes over operation of the Trop they will integrate the property with the rest of their properties around the country.
Visitors to the hotel will never actually see some of the changeover happening, as it's mostly on the back-end and for booking purposes. But the changeover that we will see is with the Tropicana's players club.
The current Trop Plus players club will be shut down in exchange for Penn National’s chain-wide Marquee Rewards players club. This is great for players who will be able to earn rewards as far east as Maine that can be used on the Vegas Strip. It should also mean a closer connection between M Resort and Tropicana. Currently, Marquee comps are not earned at M Resort and M Resort Points cannot be redeemed at other Marquee Rewards locations.
Vegas For Beginners / Gambling / Gaming / Comps / Players Clubs / South Point / Tips / Survival Strategies / → All Tags
Some of you are veterans to this type of information, but we come across several people often that are not quite sure exactly how a players club card works in the table games pit. As you likely know, when you insert your players card into a slot machine or video poker machine, every dollar you spend will earn you points for your play. You can use these points for comps on rooms, meals, drinks, and at some casinos, cash back or freeplay. Now, with that being said, let's talk about how it works in the pit.
Vegas Opinions / Caesars Entertainment / Total Rewards / Players Clubs / Comps / Gambling / Gaming / Vegas Observations / → All Tags
Caesars Entertainment, still navigating its way through a bankruptcy years in the making, is gambling with one of the most valuable assets in the casino industry. You probably know that we don’t mean the year old, $550 million dollar Ferris wheel. You might have guessed we’re talking about one of the mega resorts that line The Strip, but that’s not it. It’s the Total Rewards loyalty program, valued at more than a billion dollars, that is where all the action is.
Unless you’re loyal to one casino chain in Las Vegas and just that chain, you probably have players club cards from a multitude of companies. If you bounce around, that adds up to a lot players club cards.
Before moving to Las Vegas, I would pack players club cards for just about every casino on the Strip and in downtown. There were so many, I had a separate players club wallet insert. Now that I live here, I still have to carry way too many to make sure I get points whenever I’m out. My sweet leather Burberry wallet has been stretched so much that I have to carry a certain amount of cards so everything stays in place. Bleh.
It’s Cosmopolitan's turn to update its players club, Identity. Two years ago, we lauded Cosmopolitan for offering transparency for table game play. Something no other players club would put in writing. This year, they removed that transparency... and all rewards for table games.
“*Identity Points are not earned on table games, sports book and electronic craps machines.”
If you’re a point counter when you gamble, it's good to know in advance that you will not receive any Identity points for your money spent playing blackjack or any other table games at Cosmo like you would at other casinos. Here’s how earning points are doled out now and how they've changed:
Downtown / Golden Nugget / 24K / 24 Karat / Players Clubs / Downtown Vegas / → All Tags
The 24K Club used to be one single tier for everyone, but now has four tiers. Tiers start with 24 Karat and move up to Premier, Chairman and the top level of Elite which is earned once you reach 100,000 tier points. You can only earn points when gambling like most locals casinos. The benefits are also similar to other casino players clubs aimed at locals. (You can see the full list, here).
Once approved for the credit card, cardholders can typically enjoy perks such as:
○Automatic upgrade to Total Rewards Platinum tier status
○5X Rewards Credits for every $1 spent at Total Rewards destinations including hotel stays, gaming, dining, concert tickets and more
○2X earning on air travel, restaurants and gas
○Six-month free trial of CLEAR, which expedites security for approved travelers at Las Vegas and nine other CLEAR-enabled airports
Players Clubs / Hard Rock / Backstage Pass / Gambling / Poker / Slots / Off Strip / → All Tags
It’s been almost two years since the Hard Rock made any changes to its Backstage Pass players club so it’s time to shake things up. They’re kind enough to give a little warning so you can prepare for the changes and even jump a tier or two if you want.
Effective March 31, the invite-only Nirvana tier of Backstage Pass will be replaced with a tier called Multi-Platinum Access. The only way to receive an invitation to this level is to achieve a tier score of 300,000 in a calendar year. The General Admission, Entourage and Platinum Access tiers remain the same. New tier benefits will be announced later this year.